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I am one of the founders of Canguru, a cooperative for business empowerment comprised of freelancers who provide guidance to entrepreneurs in creating their businesses.


During the establishment of this cooperative, I developed the corporate identity of Canguru, the design uses a storytelling approach that conveys the values of support and growth that our name represents, alluding to the constant growth of a kangaroo in its pouch.


In my current role as a Brand Consultant, I have had the privilege of guiding over a dozen ventures in finding their brand purpose. In this capacity, I have led multidisciplinary teams to create comprehensive businesses.


Strategy - Branding - Web


2023, Leticia Albicker

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