I am one of the founders of Canguru, a cooperative for business empowerment comprised of freelancers who provide guidance to entrepreneurs in creating their businesses.

 

During the establishment of this cooperative, I developed the corporate identity of Canguru, the design uses a storytelling approach that conveys the values of support and growth that our name represents, alluding to the constant growth of a kangaroo in its pouch.

 

In my current role as a Brand Consultant, I have had the privilege of guiding over a dozen ventures in finding their brand purpose. In this capacity, I have led multidisciplinary teams to create comprehensive businesses.