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Yūgen

During my studies in the Master's program in Branding and Packaging at BAU University in Barcelona, I had the opportunity to design an app as a tool for individuals seeking spirituality.

 

To undertake this project, I followed a rigorous research process using Design Thinking methodologies, which allowed me to gain deep insights to develop themes that users would explore in their path.

In this project, I was responsible for leading the research process, as well as conceptualizing the solution based on the valuable insights obtained, and translating them into the creation of an interactive prototype using Figma.
 

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Research - Branding - Prototyping

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2023, Leticia Albicker

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