Through a deep understanding of the lubricants industry in the automotive market in Mexico, I designed a brand of automotive oils that would communicate the added value offered by this prominent national manufacturer.

 

As a result, I developed a comprehensive visual identity for the brand, considering all touchpoints, from the name that reflects this advantage (the word "advantage" in English translates to "vorteil" in German), to the design of the packaging for each product line, as well as the website and social media presence.