I led a co-creation process in collaboration with the client, using Design Sprints, with the aim of developing a value proposition that would differentiate their business idea, based on their passion for flowers.

 

During this process, we identified an opportunity to create an appealing business concept: a mobile flower shop that travels around the city as a Flower Truck.

 

After completing the research, strategy, and prototyping phases, I was responsible for designing the brand's visual identity. This identity reflects warmth, joy, and above all, a sense of familiarity that characterizes this family-run venture.